Welcome to a special edition of the blog, where we dive into a recent conversation from the “Wealthy Beard Cast” podcast featuring Mammoth Marketing’s own Tyler Williams and his brother, Jered Williams. The discussion provides a candid look at the marketing landscape of 2025 and the strategies that small business owners need to adopt to succeed. Tyler, the marketing expert, and Jered, the seasoned business owner, offer a dynamic perspective on building and scaling a business from the ground up.
The marketing world is evolving at a rapid pace. What was effective in 2024 is no longer the gold standard, and the key to staying ahead lies in a proactive approach. In this article, we’ll explore the critical components of a successful marketing plan, from the foundational elements to advanced paid advertising.
Building a Solid Marketing Foundation
For any business, success begins with a robust foundation. Tyler and Jered emphasize that new business owners often face significant challenges, but these can be navigated by implementing a clear, strategic marketing plan from day one.
Choose a Memorable Business Name: A common pitfall for new companies is selecting a generic name that gets lost in a sea of competitors. A unique, easy-to-remember name is crucial for brand recognition and makes it easier for customers to find and refer the business.
Establish a Digital Presence: A basic, well-designed website is non-negotiable. This serves as the central hub for all digital assets. Additionally, establishing a presence on key social media platforms like Facebook, Instagram, TikTok, LinkedIn, and YouTube is vital for reaching different customer demographics.
Leverage Google Business Profile: This is one of the most powerful and often underutilized tools for local businesses. A fully optimized profile is essential, and actively collecting and managing customer reviews on this platform is a must for building credibility.
Focus on Reviews: Reviews are a powerful form of social proof. Tyler recommends making a game out of collecting them and encouraging every team member to prioritize getting at least one review per day.
Harnessing the Power of Organic Marketing
Organic marketing is about trading time and effort for visibility. For a new business, this is a cost-effective way to build a presence and connect with the community.
Engage in Local Facebook Groups: Instead of directly advertising services, a business can build trust by becoming a helpful resource in local neighborhood and community groups. Providing expert advice and answering questions positions the company as an authority.
Utilize Personal and Business Profiles: Tyler suggests that business owners use their personal social media profiles to share content from their business page. This humanizes the brand and helps content reach a wider, more personal network.
Embrace Community Involvement: Events, contests, and giveaways are excellent organic marketing tools. Sponsoring a local event or simply showing up with branded water bottles can create a powerful, positive impression and generate valuable content for social media.
The Importance of a Strong Brand
A strong brand is more than a logo; it’s the entire visual identity and reputation of a business. It’s what makes a company stand out from the competition.
Differentiate from Competitors: Home service industries are often saturated with similar branding (e.g., red, white, and blue logos with pipe wrenches). A unique and professional brand identity helps a company rise above the noise.
Create an Illusion of Scale: As Jered demonstrated with his past companies, a strong brand can make a new business appear larger and more established, instantly building credibility with customers.
Start Smart with Branding: For those without a large budget, AI tools like ChatGPT can be used to create a starting logo and visual identity. While not a permanent solution, it’s a significant improvement over having no brand presence.
Navigating Paid Advertising
When organic marketing reaches its limit, paid advertising becomes a necessary part of the growth strategy. However, it’s crucial to approach it with a clear understanding of each platform’s role.
Test Third-Party Lead Aggregators: Services like Angie’s List and Yelp can be great for new businesses seeking an immediate influx of leads. The key is to test these platforms to see if they are a viable source of profitable customers in a specific market.
Prioritize Google Local Service Ads (LSA): Tyler recommends LSA as an excellent starting point for paid advertising due to its relatively low cost per lead and Google’s vetting process.
Approach PPC Strategically: Pay-per-click advertising is a long-term game that is often more expensive and complex for new businesses. A solid brand and customer base are typically needed to make PPC truly profitable.
Operational Excellence: The Unsung Hero
The effectiveness of any marketing effort ultimately depends on the business’s operations. Tyler and Jered stress that marketing is only one part of the equation.
Price for Profitability: Businesses must price their services for the outcome they deliver, not just the time spent. Proper pricing is essential to cover marketing costs and generate a healthy profit margin.
Master the Sales Process: Sales is not about being “slimy”; it’s about being a professional communicator. It’s about clearly articulating a company’s value to the customer. A strong sales process ensures that leads turn into paying customers.
Deliver an Exceptional Customer Experience: The entire customer journey, from the first point of contact to the final service, must be seamless and professional. This is what generates positive reviews, referrals, and repeat business.
The takeaway from this conversation is clear: successful marketing in 2025 is a holistic effort. It requires a strong foundation, consistent effort, and operational excellence to ensure that every marketing dollar spent is maximized.
Are you ready to build a business that thrives in 2025?
The team at Mammoth Marketing for Plumbers specializes in helping plumbing businesses like yours grow and scale. We can help you build the systems and strategies you need to succeed.
Schedule a consultation with us today at https://mammothforplumbers.com/
