At Mammoth Marketing, we’ve worked with hundreds of plumbers and home service businesses—and lately, there’s one topic we keep getting asked about: AI.
Everywhere you look, AI is being pitched as the silver bullet for marketing. “This tool does everything!” “No experience needed!” Sound familiar?
But let’s be real—AI isn’t magic. It’s just a tool. A powerful, exciting, game-changing tool, yes—but only when it’s used with a smart strategy and a clear goal. The good news? You don’t need to be a tech genius to ride the AI wave. You just need the right guide.
And that’s exactly what we’re here for.
AI Isn’t the Future—It’s Right Now
AI is already transforming the way businesses operate. It’s a bit like when the internet first showed up: exciting, intimidating, and packed with opportunity. The truth is, it’s not going anywhere—and that’s a good thing.
At Mammoth Marketing, we’ve been using AI in our day-to-day operations for everything from content generation to customer support. It’s not perfect, but it’s improving fast. A few years ago, we asked an AI to generate a woolly mammoth image (because, you know, branding). The result? A fuzzy nightmare with more tusks than sense. Today? That same prompt gives us a mascot-worthy mammoth in a branded polo and sunglasses. That’s progress.
Now imagine what AI can do for your plumbing business.
Customers Are Warming Up to AI, Too
Here’s a real-world example. One of our plumbing clients was missing after-hours calls but didn’t want to hire a full-time receptionist. So we tested an AI voice assistant that could handle basic scheduling and follow-up.
At first, responses were mixed—some folks were skeptical of the robotic voice. But over time, customers adapted. Just like people got used to using self-checkouts and ordering fast food from kiosks, AI in service-based businesses is becoming normal.
The key takeaway? Being early gives you a head start.
Navigating the AI Tool Jungle
There are thousands of AI platforms out there—all claiming to be the “ultimate solution.” It’s overwhelming.
Our advice? Don’t chase every shiny new tool. Instead, focus on what’s broken in your business right now and find AI tools that can fix that.
Whether it’s AI chatbots that support your team, content generation that cuts marketing time in half, or lead nurturing tools that never sleep—AI is making business basics easier and more efficient than ever.
Why Creative Marketing Just Got a Lot More Fun
Here’s where it gets interesting. A client came to us needing a referral campaign, but they didn’t have the budget for actors, film crews, or expensive production.
So we used AI.
We generated a realistic image of a middle-aged woman standing in her kitchen.
Wrote a fun, relatable script.
Synthesized a voiceover.
Synced the lips to match.
The final result? An engaging, humorous ad featuring a fictional Midwestern mom talking about referral cards, casseroles, and her best friend Sally.
In the past, this would’ve been a multi-thousand-dollar production. Now? It’s affordable, scalable, and just plain fun.
Bye Bye Stock Photos
Stock images of overly polished “plumbers” in spotless uniforms? No thanks.
Today, we can generate hyper-specific, on-brand images for our clients in minutes. Want a plumber in a bright fuchsia polo shirt holding a pipe wrench on a front porch? Done. No photo shoot required.
It’s like hiring a graphic designer, photographer, and wardrobe stylist—all rolled into one (and none of them need lunch breaks).
Where Marketing Is Headed: Real or Ridiculous
As AI keeps advancing, marketing is splitting into two successful lanes:
Authentic, DIY Content – Real footage, real people, real jobs. No scripts, just honesty.
Ultra-Creative AI Content – Wild, unexpected, scroll-stopping content that stands out in a noisy feed.
Both approaches work. And the real winners? The businesses that use AI strategically, not lazily.
Creativity and storytelling still matter. AI just gives you more ways to express them.
Start Small, Solve Real Problems
We get it—AI can feel like too much, too fast. That’s why we recommend starting small.
Identify one bottleneck in your business.
Ask, “Can AI help here?”
Try one solution and build from there.
One of our favorite experiments? Uploading a decade of financial data into an AI tool to look for patterns. It didn’t replace a CFO, but it gave the business owner faster insight than a spreadsheet ever could—and saved weeks of manual work.
AI Won’t Replace You. It’ll Empower You.
Let’s be clear: AI isn’t going to take your job. It’s going to take the repetitive, annoying tasks off your plate so you can focus on the stuff that actually grows your business.
Use it to:
Craft better ads
Respond to leads faster
Create content that actually gets noticed
Stand out in a sea of same-sounding businesses
But remember: it’s your vision, your humor, and your voice that make your business memorable. AI just helps amplify that.
Ready to Make AI Work for You?
If you’re curious how AI could improve your business—but not sure where to start—we’re here to help.
Let the Mammoth Marketing team take a look under the hood. We’ll help you figure out which tools can save time, make money, or maybe just make things more fun.
👉 Schedule a consultation at https://mammothforplumbers.com and let’s talk about how to grow your plumbing business without working 80-hour weeks—or worse, relying on cheesy stock photos of fake plumbers.
