At Mammoth Marketing for Plumbers, we understand the frustration. You run a top-tier plumbing company, your technicians are the best in the area, and yet, securing steady call volume feels like a constant, uphill battle. The reality is, being the best plumber in town simply isn’t enough anymore. To truly succeed, a plumbing business must become the most attractive and memorable service provider in its community.
Mammoth Marketing, led by owner Tyler Williams, specializes in helping plumbing companies make this critical shift. The goal isn’t just to sell a service; it’s to create an emotional connection. This is achieved by marrying the undesirable necessity of plumbing with something universally beloved that sits squarely in the consumer’s “happy place.”
As Tyler Williams often explains, customers never want to think about their plumbing. Therefore, we must sneak the concept of reliable plumbing service into a positive emotional zone. For this successful blueprint—a campaign proven to Boost Your Plumbing Business—we leverage the profound and nearly universal love people have for their pets, specifically their dogs.
This approach is about moving consumer psychology. It proves that advertising is not just about placing a name in front of people; it’s about how the brand engages with them, creating goodwill long before a pipe bursts.
Step One: The Furry Hook and the Compelling Offer
The initial step in this rock-solid strategy is securing the creative foundation: a dog. The dog is the hook—the guaranteed social media attention-grabber. Whether it’s the owner’s dog, a friendly neighbor’s pet, or even a briefly rented star, the dog’s presence ensures viewers stop scrolling.
Once the star is secured, Mammoth Marketing advises filming a short, authentic video for the plumbing company’s social media pages. This video introduces a simple, irresistible offer, connecting the plumbing service with the pet service:
“The plumbing company is offering a deeply discounted plumbing inspection—say, $60—for the first five homeowners who sign up this month. The kicker? The plumber, upon arriving, will also take the homeowner’s friendly, four-legged friend for a walk around the block.”
This offer is brilliant in its simplicity. It’s a low-barrier, high-value exchange that immediately positions the company as friendly, community-focused, and caring—a stark contrast to standard, transactional plumbing ads.
Step Two: Amplifying the Message—Organic Reach and Hyper-Local Ads
Posting the initial video is necessary, but it’s only the start. Relying solely on a business page is a mistake Mammoth Marketing helps clients avoid, as organic reach rarely exceeds 6% of followers. To generate the scale needed to Boost Your Plumbing Business, the content needs a multi-pronged distribution strategy.
Leveraging Organic Reach
The first amplifier is the personal network. Tyler Williams encourages business owners and key employees to share the video directly from the company page to their personal social media feeds. This leverages personal credibility and expands visibility to their entire circle of friends and family. A simple request for their network to also share the post can exponentially deepen the campaign’s organic reach into the community.
Mastering Paid Advertising with Precision
Organic sharing is limited; to reach thousands consistently, the campaign must transition into paid advertising. Here, Mammoth Marketing stresses a critical principle: frequency over breadth.
Plumbers often waste budget by advertising across their entire service area. This spreads the budget too thin, reducing the number of times any single prospect sees the ad, thereby making the campaign easily ignorable.
The Mammoth Marketing blueprint calls for hyper-local, laser-focused targeting:
Geography: Plumbers should select their top three neighborhoods and target those areas with a tight 1-mile radius pin.
Demographics: Target homeowners between the ages of 30 and 60. For companies with smaller initial budgets, narrowing the demographic to women (who often serve as the home maintenance decision-makers) can increase efficiency.
Frequency Target: This focused approach increases frequency, aiming to have a potential customer see the ad three to seven times per week.
As Tyler Williams notes, when ads are run with this level of frequency and creative quality, the company simply cannot be ignored. A good target for budget allocation is ensuring every $100 spent reaches approximately 1,000 targeted people, ensuring the necessary frequency is achieved.
Step Three: The Content Feedback Loop and Goodwill Engine
Getting the calls is only part of the process; fulfillment is the engine for the next round of marketing. The company must limit the offer capacity—whether it’s five per month or five per week—to remain sustainable.
The on-site visit is the company’s next golden opportunity. When the technician arrives, completes the inspection, and takes the dog for a walk, the event is documented (with the homeowner’s permission, of course). The clips of the technician happily interacting with the dog—introducing the pet, playing with it, and enjoying the walk—are collected.
These new clips are edited into a follow-up video, serving as a powerful testimonial and a fresh call to action:
“The video features the actual dog and homeowner, mentioning their positive experience. It reinforces the $60 inspection offer and asks viewers if they would like the crew to meet their furry friends.”
Building Ubiquity
For every dog walk performed, a new piece of content is created, perpetually fueling the campaign. As the campaign runs, residents in the hyper-targeted neighborhoods begin to recognize the dogs and the faces of the crew members in the ads. This turns the marketing spend into a creative spend, leveraging the cost of the initial lead to generate ongoing content.
The result is the creation of immense psychological goodwill, endearing the plumbing company and its actions to the market. When an emergency strikes, the homeowner will call the plumber they already feel a positive connection with—the one who cares about their animals—not a generic name pulled from a search ad.
The Mechanical Edge of Marketing Artistry
Tyler Williams often emphasizes that truly effective marketing should not be easy. Easy strategies are generic strategies, and generic strategies leave you buried beneath the competition’s noise. Mammoth Marketing for Plumbers encourages clients to embrace campaigns that require effort, as these are the ones that fundamentally lift a company out of the crowded marketplace and start to build genuine, lasting relationships.
A successful campaign like this penetrates the market’s collective psychology, ensuring the company becomes so ubiquitous that whenever plumbing is mentioned, the company’s name instantly pops into people’s heads.
This ubiquity has significant mechanical benefits: it improves local SEO visibility, reduces the cost of future ad spends due to higher relevance scores, and improves closing rates for technicians in the field because the trust has already been established.
Successful plumbing companies are those willing to experiment with and tune innovative, artful ideas like this for their own brand.
To begin implementing a tailored, high-frequency, and deeply engaging campaign designed to Boost Your Plumbing Business and make you the most attractive brand in your service area, the experts at Mammoth Marketing for Plumbers are ready to consult with you.
We encourage you to schedule a consultation today at our website to have the Mammoth Marketing crew review your current focus areas and build your path to growth:
