At Mammoth Marketing, we specialize in helping plumbers grow their businesses with smart, effective marketing. Every week, we talk to plumbing company owners across the country—many of whom are asking the same core questions:
“How does social media actually help my business?”
“What should I expect in return from Facebook ads?”
“What do I post, and how often?”
“When will I start getting leads?”
Rather than keep these conversations behind closed doors, Tyler Williams—our founder—and Kirollos, our head of sales, recently sat down for a candid podcast episode where they answered these exact questions. No scripts, no fluff. Just straight answers for real plumbing business owners.
Here’s a breakdown of the top takeaways every plumber needs to know.
One of the most common questions we hear is, “If I spend $1,000 on Facebook ads, how many leads should I expect?”
And here’s the honest truth: social media isn’t a vending machine. You don’t insert money and instantly get leads. Instead, platforms like Facebook are better leveraged for brand awareness—getting your company’s name in front of homeowners before they need you.
Yes, leads can come from social media. But the real value lies in getting known.
Facebook ads allow you to reach thousands of people in your market consistently. And when those people eventually need a plumber, guess who they remember? The company they’ve seen in their feed for months.
The Difference Between Lead Generation and Brand Awareness
Lead generation and brand awareness often get lumped together, but they’re two very different strategies.
Lead generation targets the small percentage of people who need a plumber right now.
Brand awareness targets everyone else—building recognition so that when plumbing problems arise later, you’re the first company that comes to mind.
Focusing only on lead generation is like fishing with a spear—you’ll catch something once in a while. But building brand awareness is like casting a wide net that keeps working for you over time.
If you want to scale your business, both are essential. But long-term growth? That starts with awareness.
Why Organic Social Media Doesn’t Scale
Posting organically on Facebook or Instagram is a great starting point, but it has major limitations. The platforms are designed to monetize users—not give away free reach.
So if you’re only posting content without promoting it, you’re likely only reaching a tiny fraction of your audience—maybe a few hundred people, if that.
This is why Mammoth Marketing focuses heavily on paid advertising. With just $1,000 in ad spend, you can generate up to 180,000 impressions on Facebook. That’s real visibility with your ideal customers, targeted by geography, income, homeownership status, and more.
And more importantly, you’re reaching them repeatedly.
The Power of Warm Leads from Facebook
While Facebook ads might not always deliver immediate, red-hot leads, they do create warm leads—people who are familiar with your brand and interested in what you offer.
These people are far more likely to convert when the time is right.
Smart plumbers use ads to promote offers like:
Free plumbing inspections
Giveaways (spa days, local restaurant gift cards)
Home maintenance checklists
Seasonal service promos
Offers like these help build your email and text list while creating engagement—and trust.
When Will the Leads Start Coming?
Another big question we get is, “If I start Facebook ads today, when should I expect leads to come in?”
Unfortunately, there’s no one-size-fits-all answer. It depends on a few key variables:
How well-known your business already is
How competitive your local market is
The strength of your offer and messaging
The consistency and quality of your ads
Newer companies may need more time to build trust. Established businesses may see faster results. Either way, consistency is key.
And here’s an important note: you might not see the results on Facebook.
You’ll often see the effects show up in your Google Business profile—more branded searches, more website clicks, and more calls. That’s how you know your Facebook efforts are working.
What Should Plumbers Actually Post?
This one’s huge. Many plumbers want to run social media content, but they hit a wall when it comes to what to say.
Here’s what we recommend:
Don’t just talk about plumbing services—connect with your audience.
Focus on homeowners, especially busy women who make household decisions.
Share your team’s personality—highlight techs, office staff, birthdays, tools, funny stories, or customer wins.
And yes—it’s okay to have fun. Whether it’s a humorous post about a clogged toilet or a lighthearted behind-the-scenes clip, people want to hire humans, not robots.
Too many companies post the same dry messages: “Call now for drain cleaning!” That kind of content gets ignored. Social media is crowded. Creativity and relatability are how you stand out.
Who Should You Target with Ads?
Let’s say your service area covers 100,000 people. Should you target all of them at once?
Not unless your ad budget is massive.
Instead, Mammoth Marketing recommends targeting smaller segments of your market at higher frequencies. It’s not about how many people you reach—it’s about how often you reach them.
Repetition builds familiarity. And familiarity builds trust.
For example, with a $1,000 ad spend and an average $6 CPM (cost per thousand impressions), you can show up every day to 5,500 homeowners for a full month. That kind of repetition creates real impact.
Better to dominate a neighborhood than whisper across an entire city.
Creative Is the Most Important Variable
There’s a quote we love from Gary Vaynerchuk:
“Creative is the variable of success.”
You can have the right audience, the right timing, and the right budget. But if your ads aren’t memorable, none of it matters.
The best-performing campaigns are the ones that:
Entertain
Educate
Tell a story
Make people smile
If your posts blend in, they get ignored. If they stand out, they create connection.
And that connection? That’s what leads to calls, bookings, and repeat customers.
Ready to Take Your Marketing Seriously?
If you’re ready to build a real marketing strategy—not just run one-off ads—Mammoth Marketing is here to help.
We specialize in marketing for plumbers and understand the nuances of your business, your customers, and your market. Our team works with shops across the country to design strategies that build brand awareness and generate leads.
Schedule a consultation at MammothForPlumbers.com
Let’s take a look at your business, your market, and your goals. Whether you’re just starting out or ready to scale, we’ll show you exactly what it takes to grow.
