In the world of home services, reputation is everything. But what happens when that reputation is based on a total misunderstanding?
Recently, Tyler Williams, the owner of Mammoth Marketing for Plumbers, stumbled into a “rabbit hole” problem that serves as a vital lesson for every shop owner in the industry. Despite being experts in branding and market influence, Mammoth found itself at the center of a false narrative: the “Four-Month Waitlist” myth.
Online groups and local whispers began suggesting that Mammoth was too busy to take on new work. While having a waitlist was true at one point in the past, Tyler and his crew had already scaled, hired, and trained to eliminate the backlog. However, the market didn’t get the memo.
The Choice: Passive Patience or Proactive Power
When a business owner discovers the market is saying something untrue about them—whether it’s about pricing, availability, or the types of services offered—they usually fall into one of two camps:
The Reactive Owner: They sigh, say “them’s the brakes,” and wait for the “vibe” to eventually change through slow word-of-mouth.
The Proactive Owner: They realize that marketing is a steering wheel, not a rearview mirror.
As Tyler puts it, sitting back and waiting for a narrative to “shake out” is a guaranteed way to bleed money while paying staff to sit on their hands. Mammoth decided to take the bull by the horns. Instead of being victims of circumstance, they used advertising to craft a new, accurate reality.
How Mammoth Flipped the Script in 48 Hours
To fix a narrative problem, you don’t need a complex, million-dollar production. You need volume and truth. Tyler didn’t waste time commenting on every individual social media post—that’s like trying to put out a forest fire with a squirt gun. Instead, the Mammoth crew executed a three-step “Narrative Correction” plan:
1. Direct Video Content
Tyler filmed a short, transparent reel explaining the problem. He acknowledged the past waitlist but made it clear that Mammoth was open, scaled up, and ready to serve.
2. High-Impact Creative
The team launched two specific ads with bold headlines designed to grab attention and kill the myth instantly. Headlines included:
“No Waitlist: Get Started Today”
“Become the Market’s Favorite Plumber”
3. Precision Targeting
By running these ads on Facebook and retargeting their existing list of over 10,000 plumbing companies, Mammoth ensured that the people who mattered most saw the truth—fast.
The result? Within two days, four branding consultations were booked. The narrative didn’t just “go away”; it was replaced by a better one.
Why “Simmering” the Market is Better Than Chasing Leads
Many plumbing owners are addicted to the “lead gen” hamster wheel. They buy a lead, call the lead, and move on. But they forget that the broader market needs to “simmer” with who the company is.
If a community thinks a plumber only does new construction, they won’t call them for a high-margin emergency service. If they think the company is too expensive, they won’t even check the website.
“You have so much power sitting in your hands that you aren’t using to help push your own world forward,” Tyler notes. “It’s not just your business; it’s your livelihood, your family, and your team.”
Advertising allows a company to reach thousands of people for a fraction of the cost of traditional media. For about $60 a day, a plumbing business can ensure that 10,000 local homeowners know exactly what they stand for. That is how you stop being a victim of the market and start being its leader.
Is Your Narrative Serving You?
Every plumbing business should take a hard look at their current market perception.
Do people know you have availability?
Do they know about your specialized services, like trenchless sewer repair or hydro-jetting?
Are you being defined by what you used to be, rather than what you are now?
Marketing is about more than just getting the phone to ring today; it’s about crafting the perception you want for the next three months, six months, and three years. It is branding, influence, and community building all wrapped into one.
Take Control of Your Market Today
You don’t have to let the market decide your fate. If you are ready to stop taking “whatever the world gives you” and start telling your own story, the Mammoth Marketing for Plumbers crew is ready to help you build a brand that demands respect.
We specialize in helping plumbers dominate their local markets through expert branding, van wraps, and proactive strategy. We’ve been down the rabbit hole ourselves, and we know exactly how to get you out.
Ready to grow? Schedule a consultation with Mammoth Marketing for Plumbers today and let’s take a look at what you need to focus on to scale your business.
