At Mammoth Marketing for Plumbers, we’ve worked with plumbing businesses across the country who all ask the same question: “How do we get more customers who actually stick with us long-term?”
Years ago, marketing was simple. Competition was light, advertising costs were cheap, and phones rang off the hook without much effort. But that world is gone. Today, plumbers face a cutthroat market where only those with a smart, consistent strategy will rise to the top.
That’s where our Later Leads Strategy comes in. This three-step system is designed to help plumbers not only get new customers but also turn them into loyal, repeat clients who trust their business for years to come.
Step 1: Visibility is Non-Negotiable
The first rule of plumbing marketing is straightforward: no one hires a plumber they don’t know exists.
This is why visibility is the foundation of every successful campaign we build. The early months of a marketing strategy aren’t about quick wins — they’re about planting seeds. By getting your business name in front of thousands of people consistently, you build awareness and trust.
We encourage plumbers to invest in broad campaigns across digital ads, local media, and even community sponsorships. The goal is to prime the pump so that homeowners begin to recognize your brand. The more they see you, the more they’ll remember you when disaster strikes.
Step 2: Capture the “Later Leads”
Here’s the step most plumbers overlook: going after later leads.
Later leads are homeowners who don’t need a plumber today but will almost certainly need one in the future. Capturing their information now means you can nurture the relationship before they even pick up the phone.
The way to win these leads is by trading something they value — not plumbing services, but lifestyle perks. Homeowners rarely wake up excited about drain inspections, but they do care about things like:
-
Family-friendly events
-
Concert tickets
-
Local causes or charities
That’s why giveaways, contests, and community partnerships are so effective. For example, hosting a Facebook giveaway for sports or concert tickets in exchange for a name, address, and phone number is a proven tactic. Just be smart about the prize — think events that appeal to homeowners (like AC/DC or Weezer), not necessarily the latest pop sensation.
By aligning your plumbing brand with the things your community already cares about, you become more than “just a plumber.” You become a trusted local presence.
Step 3: The Later Lead Incubator
Once you’ve collected those leads, the next step is what we call the Later Lead Incubator. This is where the magic happens.
The incubator is all about retargeting and nurturing. You don’t just gather leads and let them sit; you stay in front of them until they’re ready to call you.
And the best part? Retargeting costs less than broad campaigns. Instead of casting a net over 50,000 strangers, you’re focusing on a smaller, warmer group that already engaged with your brand.
Ways to nurture later leads include:
-
Digital retargeting ads to keep your name in their feed
-
Quarterly mailers that arrive right in their mailbox
-
Email marketing with seasonal tips or regional plumbing advice
-
Text alerts for timely issues like storms or freeze warnings (use sparingly but strategically)
This consistent presence makes your business feel everywhere. When those homeowners eventually face a plumbing problem, they already know who to call — you.
Why This Strategy Helps Plumbers Raise Prices
Here’s something many plumbers don’t realize: a strong brand presence also gives you pricing power.
When homeowners have seen your company across multiple channels, engaged with your giveaways, and read your helpful content, they trust you. That trust translates into confidence, which means they’re less likely to shop around on price.
Plumbers who use the Later Leads Strategy often find they can charge higher rates because their perceived value has increased. After all, customers aren’t just paying for plumbing — they’re paying for peace of mind.
The Importance of Consistency
This strategy doesn’t work overnight. It takes consistency and patience. But over time, the Later Leads Strategy creates unstoppable momentum.
By combining visibility, later lead capture, and retargeting, you create a marketing machine that keeps your business top-of-mind. The more you show up for your community, the stronger your brand becomes — and the more loyal customers you’ll win.
Ready to Grow Your Plumbing Business?
At Mammoth Marketing for Plumbers, we specialize in strategies like this because we know they work. Our mission is to help plumbing companies stop competing on price alone and start winning loyal customers who stick with them for life.
If you’re ready to learn how the Later Leads Strategy can help your plumbing business, we’d love to talk.
Schedule a consultation with Mammoth Marketing today and let’s put together a plan to get you loyal plumbing customers with this killer strategy.
Because in today’s market, it’s not about quick wins. It’s about building trust, showing up consistently, and owning your space in the community. And we’re here to help you do exactly that.
