At Mammoth Marketing for Plumbers, we see it happen all the time: great plumbers lose jobs to competitors who aren’t necessarily better at the work — but who look better online. The difference isn’t skill. It’s reviews.
In 2025, Google is your storefront. If your business doesn’t have a steady flow of new reviews, you’re invisible to homeowners searching for a plumber they can trust. That’s why we’ve built a simple, proven system to help plumbers get more plumbing reviews fast, boost visibility, and increase booked jobs.
Here’s how it works.
Why Google Reviews Matter for Plumbers
Reviews aren’t just “nice words” on the internet. They are the single most important trust signal a homeowner uses to decide who to hire.
Imagine this: one plumber has 20 reviews, and another has 200. Homeowners will almost always choose the plumber with 200 reviews — even if the smaller company offers better service.
That’s the power of social proof. Reviews win the job before the phone even rings.
Step 1: The Verbal Ask on Site
The first step is to stop treating reviews like an afterthought. Instead, they need to be built into the service process itself.
When a tech begins a job, we recommend setting the stage with a simple line like:
“My goal here is to provide five-star service. If by the time I finish you feel like I’ve done that, would you mind leaving us a quick Google review? I can text you the link once the job’s done — it would mean a lot.”
This small verbal ask is powerful. It sets the expectation early and primes the customer to say “yes” later.
Step 2: Use Multiple Channels
One ask isn’t enough. Customers are busy, and most will forget to leave a review unless they’re reminded. That’s why follow-ups on multiple channels are crucial.
Here’s the system Mammoth Marketing recommends:
Verbal ask on-site.
Text message with a direct review link right after the job.
Email follow-up the same day.
Continued follow-ups over the next four weeks with slightly different wording.
The key is consistency. Asking across multiple channels ensures reviews actually get written, instead of getting lost in the shuffle.
Step 3: Don’t Skip the CSR Follow-Up Call
One of the most effective, yet overlooked, strategies is the follow-up call from your Customer Service Representative (CSR).
About a week after the service, the CSR should check in with a quick call:
“Hi, we were out last week and just wanted to make sure everything went smoothly. Is everything working okay?”
When customers respond positively — and most will — the CSR has the perfect opportunity to say:
“Great! Would you mind leaving us a review? I can send you the link right now.”
This simple phone call strengthens customer confidence, improves retention, and often leads directly to a review.
Step 4: Watch the Reviews Stack Up
When this system is put into action, plumbers see their review numbers climb fast. And every new review has a ripple effect:
Higher Google search rankings.
More clicks from homeowners who trust the stars.
Cheaper advertising costs (because credibility boosts ad performance).
Think about it: if one company has 200 reviews and another has 10, the one with 200 wins the click almost every time — even when both ads are side by side.
Step 5: Remember, Everyone Starts at Zero
For plumbers just starting out, it’s easy to feel discouraged. Competing with companies that already have hundreds of reviews can seem impossible.
But here’s the truth: every company starts with zero. Even the biggest plumbing businesses in your area were once climbing that same hill.
The difference? They made reviews a priority. With the right strategy, it doesn’t take long to go from “just a few” to a reputation that dominates local search results.
Why Asking More Than Once Isn’t Begging
Some plumbers worry that following up more than once feels like “begging.” But in today’s world, asking for reviews is just part of doing business.
Think about it: lawyers ask for reviews. Dentists ask for reviews. Even coffee shops ask for reviews. If they can do it, so can plumbers.
It’s not annoying when it’s done politely and genuinely. It’s smart marketing. And in the end, it can mean the difference between a booked job and a lost opportunity.
How Mammoth Marketing for Plumbers Helps
While any plumber can implement this review system on their own, it’s not always easy to stay consistent. That’s where Mammoth Marketing for Plumbers comes in.
We help plumbing companies build reliable systems that:
Generate reviews quickly and consistently.
Boost search visibility.
Strengthen customer trust.
Lower advertising costs.
And we don’t just stop at reviews. Our team builds complete marketing roadmaps to show plumbers exactly what steps to take to grow their business — starting with trust-building strategies like this one.
Final Word: Start Collecting Reviews Today
Google reviews are the lifeblood of modern plumbing marketing. They make your business more visible, more trustworthy, and more likely to get the call.
By making reviews a priority — from the verbal ask, to texts and emails, to CSR calls — you’ll see your reputation and booked jobs grow.
Ready to get started? Let the experts at Mammoth Marketing for Plumbers help you build a proven review strategy. Schedule a consultation today at https://mammothforplumbers.com/ and we’ll show you exactly how to grow your business with more reviews and smarter marketing.
